Captain Zack is a pet grooming brand with vegan and cruelty-free products. They offer
a wide range of products mainly catering to your pet’s grooming needs. The products
contain essential oils and natural actives that nourish and moisturize their coats
while being pH-balanced and chemical-free.
Pet grooming brands have a niche audience, which poses the challenge: how do we stand
out amid the fur and the fluff? This is where we come in to boost visibility and
leave a lasting impression on the audience. Captain Zack needed strong launch
campaigns to appeal to the right audience and improve ticket size. A pet parent
community had to be built while establishing a stronger market position and brand
image to increase reach.
We combined the techniques of industry practices with the appeal of our creative
content. Optimizing the platforms to increase the conversion rate, tapping into
market trends while using Amazon Pi to boost the ticket size, and establishing
clusters to reach the audience at different purchasing cycle stages all contributed
to maximizing our output.
"The University of Barkley," a community for pet parents, was established to help
people connect and learn. After identifying gaps, we launched a new Pet Food
category and used cross-platform marketing to drive sales. Finally, by integrating
Captain Zack’s playful product names into our creatives, we crafted a fun brand
image through quirky yet gripping static and video content. Have a look at how we