About Us

Team at Digital Marketing Company in Mumbai
About the Team – Digital Marketing Agency Mumbai

200+

Clients

We build India's leading D2C brands.

Consumer brands tend to spend a ton of their resources and efforts trying to create a digital presence and believe that to be the end game. However, creating digital real estate and generating buzz is just the tip of the iceberg. The real challenge for brands lies in translating this traffic into measurable success across culture, community, and commerce. At TSL, we relish this challenge.

We are an impact-focused marketing agency with expertise in building D2C brands through a digital-first approach.

So, now you know why we are an essential point on your "Road To Success" checklist.

  • Our Approach to Conversion Rate Optimisation

    Every consumer touch point allows a brand to get closer to the desired action. Our HEMO (Hypothesise, experiment, measure, optimize) approach ensures that every interaction is optimized by understanding what drives, stops, and persuades the consumer. We can give them the best user experience possible, create moments of consumption and collect insights.

  • Our love affair with Data

    WE LOVE DATA and understand its impact on business intelligence, which lies at the heart of every decision we make. We make "The big brand decisions" easy because we use data to help us navigate, create, track and achieve smaller, staggered goals that tie into brand objectives and not just novelty metrics. Data > Opinions.

About Our Founders

Kartik Khanna

Kartik Khanna

Restless curiosity, rapid pattern recognition, and a knack for rallying people — that’s the mix Kartik brings to every room he walks into. When he shows up, it’s usually with a game-changing idea, a playlist that slaps, and three frameworks that haven’t even been invented yet.

He blends big-picture thinking with a sharp instinct to zoom into and refine the microscopic aspects — shifting easily between strategy, team building, problem-solving, and creative execution. At The Starter Labs, he’s helped architect growth engines to new departments, all while cultivating a culture that’s fast-paced, deeply collaborative, and obsessed with excellence.

An unapologetic Philomath and lifelong sports & cinema nerd, Kartik’s brain is a search engine that spans performance media metrics to obscure pop culture references. Whether he’s captaining a football team in the Elite Division or moderating a heated brand jam session, his energy is infectious — and his bias for momentum is unmistakable.

Beyond his work at TSL, Kartik is known for mentoring rising talent across the industry - identifying potential, bringing clarity to chaos, and helping people unlock their own entrepreneurial superpower.

He’s been a jury member for the E4M D2C Awards, named in Social Samosa and IMPACT’s 30 Under 30, and continues to be the unofficial Chief Party Officer — whether the party is a campaign pitch, a sports field, a team offsite, or an actual dance floor.

Rehan Dadachanji

Rehan Dadachanji

With a dream to build a diverse and dynamic digital marketing agency, Rehan Dadachanji co-founded ‘The Starter Labs’ in 2016.

A relentless multitasker, Rehan manages a plethora of on ground duties at TSL, right from Business Development, Business Planning, Human Resources to anything else that comes his way.

Before beginning his entrepreneurial journey, he was part of stalwart organizations like McCann Erickson and Coca-Cola, as well as marquee start ups such as BookMyShow.

An alumnus of Jai Hind College, Rehan is also a true blue sportsman with exuberant passion for football. He represented his college at state level championships, still plays for Bombay Gymkhana in professional leagues, and participates in many other international tournaments.

Rehan is embraced by friends and co-workers alike for his unparalleled wit, which he often brings to the table for creative brand work.

While working hard and dreaming harder, he also believes in giving back to society. Rehan has been instrumental in ushering several successful campaigns for numerous NGOs, and is always the ‘go to’ person to source out help for a social cause.

An aspiring maverick who went on to chart an inspiring career, Rehan is often spotted talking to fellow thinkers of the next generation at platforms like upGrad, WZCC, and BNI amongst others.

Rehan was also recognized as a winner in the Top 30 list of Social Samosa 30 under 30 and IMPACT 30 under 30.

Zoo Media Brand Logo

Zoo Media is India's largest independent future-focused digital network with 500+ Global and National Awards. The Starter Labs is one of the agencies of the Zoo Media Network specializing in building D2C brands through a digital-first approach.